At Jeff’s 80th birthday celebrations with the South African Life Alignment community, I, Elinor, realised that some of the community had known each other for the twenty odd years that Jeff has been teaching. I also realized that our General Manager is a relative newbie in the community.
After the beautiful afternoon in idyllic weather, Maggie drove home with me and on purpose I took the long way so that I could ask her to repeat and expand on the insightful speech she had made, showing her deep commitment both for Jeff and for the Life Alignment healing modality.
Maggie, you showed up in the Life Alignment community four and a half years ago, and I know you as Jeff’s General Manager, but how did you actually get in touch with LA?
I am part of Life Alignment for about five years. I started as a practitioner focusing on business and career alignment. For the last two and a half years I spent working at Jeff’s head office, managing the more general and less spiritual aspects of the business of Life Alignment.
Personally, I have a quite deep background in spiritual modalities—having grown up with a mother who would treat every flu and heartbreak at its root cause. After relocating to South Africa, I found myself searching desperately for an alternative to the method I had relied on before, something that wasn’t conventional therapy but could efficiently resolve subconscious conflicts while supporting both my personal and professional growth.
Never did I expect to find something that would trump my previous solutions, but Life Alignment did just that. The LA balances are so incredibly comprehensive and efficient. For me, there is no better tool to resolve acute issues and manifest new outcomes.
In this time, I’ve come to appreciate the immense complexity and international reach of the business Jeff has created and allowed to evolve organically.
Okay, that covers your passion for Life Alignment and your deep respect for Jeff and his ongoing life’s work. How do you end up working for Jeff’s head office?
I called him 🙂
My professional background and passion are economy and business development
I could see that Life Alignment is an incredible and impactful spiritual movement, but at the end of the day also a standard business operation which requires management and development.
My self-chosen purpose is, long before I encountered Life Alignment, to merge spirituality and business. I do this with my Business Consulting and Career Alignment; however, I could see that working with Jeff on the business side was the best space for me to live this so fully.
And you were right.
I am so deeply grateful to Jeff. He allows me to live my dream and work my purpose and helped me to trust the flow of life like I never have before.
How is it to work with Jeff in a more left brained business context?
What stands out for me is the safe environment Jeff creates. This space enabled me to grow beyond my previous limits. With him I can be completely myself. I have seen him creating this space for others as well, and I am so impressed by this quality.
Jeff and I have actually very different personalities. Jeff, however, does not meet you at personality level, but at the level of intention. We both welcome new challenges daily and meet them with often different approaches. Jeff always remains steadfast, always treating our team at the head office in South Africa with respect, optimism, and recognition for our efforts. Every phone call and meeting ends with a genuine thank you, and Jeff never fails to bring his witty sense of humour into our interactions. There is always laughter, always personal connection—people come first, and then the tasks follow.
Jeff dedicates countless hours to working with us to shape the legacy of Life Alignment. I have never encountered an entrepreneur so committed to a community and a life’s work without being driven by the usual metrics of return on investment.
As an even newer member of the team, I must agree with you on this.
You talked about the legacy of Life Alignment, what do you mean with this and how did you set the direction for it?
Not only globally, but also within Life Alignment we are going through a big phase of transition. Looking back on my journey with Jeff and Life Alignment, I can compare it to a big fat LA Balance.
If I reflect on all this through the lens of the “Question during Balances,” it all began with the first phase: Go deep. Feel the challenge, the resistance, the doubts, the stress. This was during the peak of the pandemic when different opinions stirred up communities and the world.
- The first step involved extensive communication. To do this, Life Alignment had to transition online and become digital almost overnight. Both Life Alignment as a whole and we as individuals had to reinvent and reharmonize ourselves completely. Jeff’s time in the hospital also confronted us with the question of how we can organize Life Alignment in the long term. To set the course for this, it is so important to communicate with each other and to understand intentions on a soul basis.
- Thanks to Jeff’s constant willingness to connect—whether spontaneously, or in meetings, or in the Chat with Jeff—we were able to transform the stress of the moment and create a healthier business environment for everyone involved. Today, we have a Life Alignment that our practitioners, teachers, and students can be proud of. We are on the path to building a global brand, one that will be internationally recognized, allowing many people to not only spread light but also achieve abundance for themselves and others.
- In this process I also learned to connect to inner guidance, for example to the LA team to ensure that we were steering the Life Alignment ship in the right direction and allowing to receive the message which lies in each situation. Jeff is always connected, and his aura allows oneself to do that too.
- Jeff gives so much space to learn new lessons. No matter what happens, he always finds the positive and builds on it. He himself also remains humble, always open to receiving feedback and learning from experiences. We’ve implemented new ways of learning and exploring Life Alignment keeping up with the digital age. Jeff passes on more and more advanced knowledge to the advanced teachers, and the learning experience for students and clients is simplified.
- I also experience the immense power of Jeff’s trust. He gives me the freedom and responsibility to take charge of certain aspects. To let me do what I want to do about a situation. Jeff trusts not only his own intuition but also that of others, which, in turn, strengthens my own self-trust. This is such a gift.
- Even within a spiritual company, there are politics. Jeff’s mantra to understand, accept, forgive and love sometimes challenges me because I often find myself less calm than he is. How does he maintain such calm when I’m on the brink of losing my mind? I need a few more balances on this – for sure.
- While Jeff trusts and grants people space for self-realization within his company and the community, he and everyone else are always there when help is needed. Jeff even provides me with a safe space to call him and just throw a tantrum. He listens with patience and takes it seriously. Jeff is a spiritual role model, yet he is completely relatable! He knows how to always provide different polarities, which, over time, becomes second nature for oneself as well.
- The past few years—and the years to come—have shown that Life Alignment, as a company, must set boundaries to build a legacy. Even in a community environment, we need to establish boundaries and set expectations, both for the community and for the future.
- What I truly want is for us all to recognize Jeff for initiating a movement that is far from reaching its peak. For example, Vortex Technology is groundbreaking and the medicine of the future. We are fortunate to already be a part of it, and I feel blessed to be on this journey. Let’s continue to visualize Life Alignment as a modality where we are all self-empowered, living lives of abundance and fulfilment. Of course, we must each take responsibility for our own success, whether in healing our past or manifesting new ways forward. Jeff has built the foundation, and it will be on us to keep this momentum going.
- Let us stay with the feeling of deep gratitude for Jeff. Sometimes, I wonder if he fully realizes the magnitude of his gift to the world. Life Alignment has a spiritual influence and Jeff incredible downloading skills But at the end of the day, it takes a person of great character, will power, high energy to build a vessel like Life Alignment this in the form of matter on this 3D world and spreading its influence across the globe.
Maggie, the way you weaved what you wanted to say into these questions during balances is amazing, giving me a new insight into how important and effective a balance is.
The birthday celebrations were initiated by Tanya and Jason, so I do want to chat to them while we’re all still together.
Jason, you and Tanya organised such a lovely get together to celebrate Jeffs 80th birthday. Thank you again for doing this, what a special day and to be finally together again physically.
Jason: It has been our absolute pleasure! It was the most natural thing for us to celebrate the life and work of a man that has had such a profound impact on our lives and the lives of many others around the world.
I have valued all the times that I have spent with Jeff. A man that I hold in high regard.
For the compassion and love that he shares with the world and the people around him. For his wisdom that he freely shares when asked, as well as the wisdom that is clear in his gentle silence as he observes others. And for the trait that I value most amongst my friends and loved ones. A deep sense of responsibility, which he manages to keep light and amusing even when confronted by something seemingly heavy.
It is hard not to deeply love Jeff. And the incredible modality he has pioneered and nurtured, Life Alignment. A way of working in someone’s energetic field that often works on a level way beyond normal human awareness. With unbelievable results.
I know that I am joined by many around the world that share in my love and deepest gratitude for him.
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